COVERGIRL Anuncia Su Nueva Alianza Exclusiva De Belleza Con "The Hunger Games: Catching Fire" de Lionsgate

***Disclosure-Disclosure-No compenastion was received.  All opinions stated are my own.
COVERGIRL crea la nueva "CAPITOL COLLECTION", una sorprendente campaña de belleza inspirada en la película

HUNT VALLEY, Maryland, 17 de mayo de 2013 /PRNewswire-HISPANIC PR WIRE/ -- COVERGIRL anunció hoy que por primera vez patrocinará una de las principales y más esperadas películas del año, The Hunger Games: Catching Fire de Lionsgate, programada para estrenar en los cines norteamericanos el 22 de noviembre de 2013. COVERGIRL lanzará una muy creativa campaña publicitaria, primera en su estilo e inspirada en la película que presentará los nuevos productos de la próxima colección de la marca, llamada Capitol Collection de The Hunger Games: Catching Fire, cuya fecha de lanzamiento se anunciará próximamente.
Jennifer Lawrence , Liam Hemsworth y Josh Hutcherson protagonizan, junto a un reparto estelar, esta segunda saga de la franquicia de The Hunger Games. El corto promocional de la película, que se estrenó el mes pasado, ha sido visto más de 25 millones de veces en YouTube. La película promete ilustrar, con gran detalle, el exquisito esplendor del mundo en el Capitolio, y el equipo de maquillaje de la película utilizó productos de COVERGIRL durante el rodaje para crear los suntuosos looks de alta costura que se aprecian en la película.
"A través de esta alianza con The Hunger Games: Catching Fire, queremos redefinir la relación entre los cosméticos y las películas como una experiencia de belleza en donde la fantasía y la realidad se encuentran", dijo Esi Eggleston Bracey , Vicepresidente y Gerente General de Global P&G Cosmetics. "La campaña de COVERGIRL inspirada en la película, que sale este otoño, verdaderamente dará vida a la transformación de belleza de una manera dramática y aspiracional. Todos nosotros en COVERGIRL hemos sido cautivados por las novelas de Suzanne Collins y por su primera película, así que estamos muy emocionados de poder colaborar con Lionsgate en una alianza de belleza tan audaz como lo es el lanzamiento de The Hunger Games: Catching Fire".
"Estamos muy contentos de anunciar a COVERGIRL como socio exclusivo de distribución para The Hunger Games: Catching Fire", dijo Paula Kupfer , Vicepresidente de Promociones y Productos de Consumo de Lionsgate. "La exquisita belleza y el estilo dentro del mundo del Capitolio es uno de los puntos centrales de esta película. La asociación con una marca innovadora como COVERGIRL es un nuevo territorio que estamos encantados de explorar ya que nos brinda un instrumento adicional para llegar a nuestra fanaticada a través de historias de belleza e inspiración".
Durante el año pasado, COVERGIRL se ha destacado en la categoría de belleza con la adición de algunas nuevas personalidades, incluyendo a P!NK, Janelle Monáe y ÑERVO, quienes, junto con la marca, promueven la belleza con un sentido de auténtica individualidad y valentía. La asociación de COVERGIRL con The Hunger Games: Catching Fire es la última expresión de la pasión y el compromiso de la marca a seguir rompiendo las barreras de la belleza.
Lionsgate y COVERGIRL estarán celebrando la alianza con la película en la gala del Festival de Cine de Cannes el sábado, 18 de mayo. Otras noticias de esta colaboración se darán a conocer a través de facebook.com/covergirl, así como a través de Twitter en twitter.com/covergirl e Instagram en instagram.com/covergirlofficial.
Acerca de P&G Beauty & Grooming
Los productos de Procter & Gamble Beauty & Grooming ayudan a hacer realidad los sueños de belleza de las mujeres y ayudan a que los hombres luzcan, se sientan y ofrezcan su mejor imagen cada día. Con marcas de 11 millones de dólares y productos disponibles en cerca de 130 países, los productos de P&G Beauty & Grooming generaron ventas de alrededor de 38 billones en el año fiscal 2010/11, convirtiéndose en una de las compañías más grandes del mundo en Belleza y Aseo Personal. P&G Beauty & Grooming ofrece marcas confiables con tecnología avanzada para satisfacer y complementar a cabalidad las necesidades de belleza y aseo personal, incluyendo Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice'n Easy®, Venus®, Gillette®, SK-II®, Wella Professional®, Braun®, y Prestige Fragance, una división líder de fragancias que ofrece desde marcas para consumidores entrantes al mercado hasta marcas exclusivas y lujosas tales como Hugo Boss®, Lacoste®, y Christina Aguilera®. Visite http://www.pg.com para obtener información más detallada y lo último en noticias de P&G y sus marcas.
Acerca de Lionsgate
Lionsgate es una compañía líder global en entretenimiento con una sólida y diversificada presencia en la producción y distribución de películas de cine, programación de televisión y sindicalización, entretenimiento en casa, entretenimiento familiar, contenido de entrega digital, nuevas plataformas en las redes y de distribución y ventas internacionales. La Compañía actualmente tiene 28 programas de televisión en más de 20 cadenas que abarcan sus negocios de producción para horario estelar, distribución y sindicación de retransmisiones, incluidos éxitos aclamados por la crítica, tales como las series ganadoras de premios Emmy "Mad Men", y "Nurse Jackie",la nueva comedia "Anger Management" , junto con la nuevas serie del canal "Nashville" , los éxitos en sindicación " Tyler Perry 's House of Payne", su programa derivado Meet the Browns, así como "For Better Or Worse", "The Wendy Williams" Show, "Are We There Yet?" y el recientemente anunciado "Orange Is The New Black", una serie original para Netflix.
Su negocio de cine se ha visto impulsado por éxitos recientes como la primera instalación de la franquicia "The Hunger Games", "The Twilight Saga Breaking Dawn-Parte 2", " Tyler Perry 's Temptation", "Warm Bodies", "Snich", "Texas Chainsaw 3D", "The Expendables 2" "The Possession", "Sinister", "Cabin In The Woods," and "Arbitrage". El negocio del hogar de Lionsgate es líder en el sector en cuanto a tasa de conversión de divisas por ingresos en taquilla a DVD y taquilla a VOD. Lionsgate maneja una prestigiosa y prolífica biblioteca con aproximadamente 15.000 títulos de cine y televisión, que es una importante fuente de ingresos recurrente, y sirve como la base para el crecimiento de los principales negocios de la Compañía. Las marcas Lionsgate y Summit siguen siendo sinónimo de entretenimiento original, audaz y de calidad en los mercados de todo el mundo.

COVERGIRL ANNOUNCES EXCLUSIVE NEW BEAUTY PARTNERSHIP WITH LIONSGATE’S “THE HUNGER GAMES: CATCHING FIRE”

***Disclosure-No compensation was received.  All opinions stated are my own.

COVERGIRL ANNOUNCES EXCLUSIVE NEW BEAUTY PARTNERSHIP WITH LIONSGATE’S “THE HUNGER GAMES: CATCHING FIRE”

COVERGIRL announced its first-ever major movie sponsorship of Lionsgate’s highly anticipated The Hunger Games: Catching Fire, scheduled for release in North American theaters on November 22, 2013. COVERGIRL will launch a first-of-its-kind creative advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.
Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Games franchise, The Hunger Games: Catching Fire. The trailer, which debuted last month, has been viewed over 25 million times on YouTube. The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film’s makeup department used COVERGIRL products on set to create the film’s luxurious, high couture looks.
"With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience," said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. "The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at COVERGIRL were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”

“We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire,” said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products. “The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”
Over the past year, COVERGIRL has stood out in the beauty category with its addition of several new spokeswomen, including P!NK, Janelle Monáe and NERVO, who, along with the brand, embrace beauty with a sense of authentic individuality and fearlessness. COVERGIRL’s partnership with The Hunger Games: Catching Fire is the latest expression of the brand’s passion and commitment to continue to break barriers in beauty.
Lionsgate and COVERGIRL will be celebrating the movie partnership at a Cannes Film Festival Gala on Saturday, May 18th. Further news updates on this partnership will be released via facebook.com/covergirl, as well as on Twitter at twitter.com/covergirl and Instagram at instagram.com/covergirlofficial.

THE HUNGER GAMES: CATCHING FIRE - Cannes - Photo Call

***Disclosure-No compensation was received.  All opinions stated are my own.

Photographer credit: Dave Benett

 (from left to right)

Producer Jon Kilik, Lionsgate Motion Picture Group Co-Chairman Patrick Wachsberger, cast Liam Hemsworth, Jennifer Lawrence and Sam Claflin, Director Francis Lawrence, Lionsgate Motion Picture Group Co-Chairman Robert Friedman and Producer Nina Jacobson.
ABOUT THE HUNGER GAMES: CATCHING FIRE

THE HUNGER GAMES: CATCHING FIRE begins as Katniss Everdeen (played by Jennifer Lawrence) has returned home safe after winning the 74th Annual Hunger Games along with fellow tribute Peeta Mellark (played by Josh Hutcherson). Winning means that they must turn around and leave their family and close friends, embarking on a "Victor's Tour" of the districts. Along the way Katniss senses that a rebellion is simmering, but the Capitol is still very much in control as President Snow prepares the 75th Annual Hunger Games (The Quarter Quell) - a competition that could change Panem forever. THE HUNGER GAMES: CATCHING FIRE is directed by Francis Lawrence, and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the second in a trilogy written by Suzanne Collins that has sold over 50 million copies in print in the U.S. alone.

THE HUNGER GAMES: CATCHING FIRE Cannes Party at Baoli Beach sponsored by COVERGIRL.

***Dislcosure-No compensation was received.  Informational post only.

Photographer credit: Dave Benett
ABOUT THE EVENT:

Taking futuristic dystopian fashion and fun to whole new levels, Lionsgate’s THE HUNGER GAMES:CATCHING FIRE Capitol Party at Baoli Beach on Saturday evening sponsored by COVERGIRL was this year’s hottest event at the Cannes Film Festival. Themed around 2013’s most anticipated motion-picture release, THE HUNGER GAMES: CATCHING FIRE, the party was comprised of an exclusive guest list that included the film’s stars Jennifer Lawrence, Liam Hemsworth and Sam Claflin, as well as director Francis Lawrence. COVERGIRL, which celebrated its partnership with the film at the event, provided touchups to party guests. Acclaimed DJ Snake kept everyone in the groove while a platoon of models remained in constant circulation clad in “Capital Chic” attire.
Lionsgate spent five months planning the exclusive affair paying close attention to every detail from importing Capitol portraits for the event, to providing specially coded tickets for each guest which included a pin for them to wear granting them access. The night rivaled the grandest celebrations hosted by President Snow.

ABOUT THE HUNGER GAMES: CATCHING FIRE

THE HUNGER GAMES: CATCHING FIRE begins as Katniss Everdeen (played by Jennifer Lawrence) has returned home safe after winning the 74th Annual Hunger Games along with fellow tribute Peeta Mellark (played by Josh Hutcherson). Winning means that they must turn around and leave their family and close friends, embarking on a "Victor's Tour" of the districts. Along the way Katniss senses that a rebellion is simmering, but the Capitol is still very much in control as President Snow prepares the 75th Annual Hunger Games (The Quarter Quell) - a competition that could change Panem forever. THE HUNGER GAMES: CATCHING FIRE is directed by Francis Lawrence, and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the second in a trilogy written by Suzanne Collins that has sold over 50 million copies in print in the U.S. alone.

Ateevia Botanica Review

***Disclosure-Sample product was received to review.  All opinions stated are my own.

Ateevia Botanica has been clinically proven to decrease or eliminate inflammation at its source – in joints, muscles, and tissue – providing relief from the most common pain conditions. Massage Ateevia Botanica into your skin 2–3 times daily, or more often as needed. For best results apply in the morning and at bedtime.

Ateevia Botanica is effective in providing relief from some of the most common pain conditions in joints, muscles, and tissues:

Arthritis / Arthritic Joints

Carpal Tunnel Syndrome

Tendinitis / Tennis Elbow

Plantar Fasciitis

Bursitis

Sport Strains and Bruises

Myalgia / Lower Back Pain

Ingredients:

Borago officinalis extract, calendula officinalis extract, carthamus tinctorius oil, glyceryl stearate laureth-23, grape seed extract, hellanthus annuus extract, octyldodecyl stearate, shea butter, tocopheryl acetate, zingiber officinalis extract.
My thoughts-My mom suffers from bad knees.  They bother her all the time.  They get swollen from her being on them all day long at work.  So when she gets home, she needs relief.  I let her try Ateevia Bonatica.  The anti-inflammatory cream did not have a scent which she really liked.  It felt good on her knees.  She has being using Ateevia Botanica and it has been helping keep her swelling down.